David Beckham: Rise of the metrosexual
He wore a sarong, a
headscarf, nail varnish, adorned his body with tattoos and changed his
expertly coiffured hair-do practically every week. He spoke sparingly
and, when he did, it was with a high-pitched, slightly effeminate whine.
And, as far as anyone could tell, his female partner seemed to make all
the important decisions. And yet his masculinity was never in doubt.
In the 1990s, we called
Beckham a New Man, or a metrosexual. He was evidently straight, but
never aggressive or even assertive in a traditional masculine way. In
fact, he seemed mild-mannered. He dressed stylishly -- if a little too
flamboyantly for many tastes -- groomed himself painstakingly and
appeared unembarrassed when asked about his formidable following of gay
fans.
There was a shimmering
complexity, a quiet elegance, and perhaps even a sly wit about Beckham.
Footballers, as the world knew them, were hard-boiled characters, who
liked a drink and a good play up, especially after a game. Their
reputation was hewn from the granite of working class tradition -- men
were tough and affectless. We can barely imagine the reaction in the
locker room when Beckham unpacked moisturizer, bronzer, and assorted
hair products from his kit bag.
In the late 1990s, when
he first surfaced, only Beckham could get away with it. After all, he
enjoyed the adoration of women all over the world, had a pop star
girlfriend and soon-to-be wife, and had to fend off advertisers who
clamored for his endorsement services. He was a man with the world at
his feet. He still is.
Today, cultural history
is unimaginable without Beckham -- because he helped change that
history. He slew the image of the unrelentingly macho sport hero and
emerged heroically as the world's first all-purpose celebrity athlete. A
symbol of a new masculinity.
And still we have to
remind ourselves: Beckham was never rated as the best footballer in the
world. And, far from being a hellraiser or a serial womanizer like many a
notorious sports figure, he was squeaky clean.
Well, at least until 2004
when the News of the World tabloid alleged that he had an affair with
his assistant -- something he denied. Paradoxically, the alleged affair
added rather than subtracted from his already iconic status, introducing
a dash of devilry and rescuing Beckham from a kind of borderline piousness, and perhaps issuing a reminder that, despite all the affectations, his manhood was beyond doubt.
So why is Beckham the game-changing celebrity athlete?
There were two David
Beckhams: one the flesh-and-blood mortal who kicked a ball around for a
living, the other a character that existed independently of time and
space -- a product of our imaginations.
Everyone thought they
knew Beckham and enjoyed a secret relationship with him. He was like a
blank canvas. Had he espoused his own views, or aligned himself with
great causes he would have spoiled it. But he was silent, giving
interviews rarely -- and, I suspect, at Victoria's discretion. And while
he stayed largely unknown, the Beckham mystique grew.
When Beckham first
entered the popular consciousness it was amid feelings of hate and
revenge. Red-carded in a crucial England game against Argentina in the
1998 World Cup, Beckham was blamed for his team's exit. Effigies of him
were burnt and he was forced to retreat. It's difficult to imagine the
intensity of the loathing back then. Yet it was crucial in generating
interest, even, passion.
The sight, even the name
of Beckham stirred up powerful feelings. Football fans may have
despised him, but others were just curious. And they became more curious
as Beckham defiantly refused to give interviews or make public
appearances, save for at the occasional fashion launch or a party hosted
by a rock star or designer. All this was very un-footballer-like and
faintly unmanly.
By the time Beckham and
Victoria were married in 1999, interest in him had extended far beyond
the football fraternity. His most devoted followers knew nothing of
football. Unlike traditional sport fans, they were not interested in how
he played: they were interested in him -- just Beckham.
At the start of the 21st
century, there was only an embryonic celebrity culture; the fascination
we now have for people who make no material impact on our lives and, in
many cases, had no accomplishments of note was a new and perplexing
development. Fans knew famous sportsmen and women by their talents and
achievements. Beckham was different, he was known for being Beckham and,
in this sense, he was among the first generation of celebrities.
Beckham's departure from
football will not mean his disappearance. He will remain on our TV
screens, in our magazines and on advertising hoardings the world over.
But most significantly, he will remain in our imaginations.
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