The future of travel: Are we falling out of love with our cars?
Are we falling out of love with cars?
Are we really falling out of love with our cars?
At the FutureCast debate last month the most surprising discussion of the evening focused on the crisis of our car culture.
Speaker after speaker
noted the younger generation's lack of passion about cars. Some even
said that young people no longer have any interest in driving.
"I think the biggest
disruption we are going to see is the drop in driver's licensing among
young people, said Doug Newcomb, former editor of Road and Track Road
Gear. "I think we are really seeing a big shift in America's love affair
with the car. I talk to most young people... they are not interested in
driving."
Part of the explanation
may lie in the latest driving technology. According to Paul Nunes,
Director of Research at the Accenture Institute for High Performance,
automatic transmission has killed the car.
"A lot of young people don't have an interest in driving because they have no idea what it means to drive," Nunes said.
The end of our love
affair with cars seems to be an international phenomenon. "In France,
30% of Generation Y-ers don't have a driving license," confirmed the
Paris-based Frost & Sullivan director Jan Christensen.
"I don't even have a
driver's license," confessed Jahan Khanna, the 25 year-old co-founder
and CTO of the car-sharing network Sidecar.
"The interesting thing
is that cars are expensive and you rarely, rarely use them, and when you
do use them, you use them inefficiently and most of the time you are
driving them, you are looking for a place to park," Khanna explained.
"So there's no cogent
reason to own a car in the way we do," he concluded. "We really should
re-examine what it means to own a personal vehicle."
Even Greg Ross, Global
Director of Infotainment Strategy and Alliances at General Motors,
acknowledged the problem. "We see the trends too," he admitted.
But what can the car industry do about it? How can it make automobiles as seductive to young people as iPhones?
"The iPhone is more than
a phone," Ross explained. "No two iPhones are very alike. They are
always designed to be the way you want it to be with the things you like
it to be."
So is this how the car
industry can get us to fall back in love with our cars? To design them
like iPhones, as platforms, which we can personalize according to our
own taste and interests?
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