Wednesday 12 June 2013

BEWARE DADS! YOUR KIDS MIGHT DRAG YOU ROUND IKEA TOO, AS STORE PLANS DOLL'S HOUSE RANGE


ABOVE: A poll for Ikea that found youngsters are now looking for 'a more modern style'
“
Barbie needs a rug for her yoga
”
Ikea's children's business leader Carol McSeveney
12th June 2013

By Greg Heffer

MOST blokes in Britain dread the thought of being dragged round Ikea by their missus.

But now, dads might get asked to trudge through the Swedish furniture store by their kids too!
The flatpack giants are planning to sell exact miniatures of its best-selling products, in order to muscle in on the dolls' house market.
It follows a poll for Ikea that found youngsters are now looking for "a more modern style".
Although, one relief for dads is that no headache-inducing assembly is necessary for the 1:15 scale replicas.
Obviously, the new range has been given a fancy Scandinavian name.
And the 'Huset' collection will include a sofa, storage unit, table, rug, chair and cushion.
Ikea's children's business leader Carol McSeveney said: "Our research has shown that lots of kids want to create doll's houses for their toys that reflect their own homes - furnished in a more modern style, with plenty of space to store all the accessories, of course.
"Until now, parents whose kids want to create a modern home for their toys have had to pay hundreds for miniature versions of home design classics.
"The Huset range takes some of the most popular products in our range and makes them available to everyone at pocket money prices.
"Whether Barbie needs a rug for her yoga or a Teenage Mutant Ninja Turtle needs somewhere to lounge after a hard day's crime-busting, this is furniture that would grace the home of any princess."
The set will be available from August for £12.
Thankfully, no assembly is needed for the replica range Thankfully, no assembly is needed for the replica range

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